Blue Bikes
Objective: Encourage college students in Boston to ride Blue Bikes.
Insight: Students are in a toxic relationship with public transportation. It’s unreliable, yet they always go back it.
Idea: Break up with your current commute.
CW: Nour Nabhan
AD: Karen Antony
OOH billboard ads located near Blue Bikes locations
Campaign Extension - Collaboration with Tinder - “Bike to Bae”
Tinder users download the Blue Bikes app through Tinder.
Public transportation is not affordable, not reliable and not quick enough for students to get to their matches.
They will receive a free roundtrip on Blue Bikes to bike to their new bae.
Below: Arrow right to see what the process will look like for Tinder users.
