Objective: Lead McDonald’s lovers to the app and rally fans around their faves.
How? Use fan led insights to get people excited about what McD’s has to offer.
The McRib came back, and we wanted to make sure fans got to enjoy it and newbies got to try it.
App.
Email.
Website.
Paid video ad used on all social channels and digital banners
The gift card landing page on the McDonald’s website
